A guide to being an effective sponsor

We’ve developed this comprehensive resource to help you understand the significance of cross-cultural sponsorship and to navigate the complexities of establishing and maintaining productive sponsor-sponsee relationships. By delving into this guide, you’re taking the first step towards becoming an effective sponsor of diverse talent, whether as part of a workplace DEI program or by your own initiative.

In this guide, we cover:

  • Sponsorship as a powerful tool to drive change
  • Identifying sponsees
  • Navigating bias in the selection process
  • Understanding bias
  • Sponsorship vs mentorship
  • Tips for an effective sponsorship


By the end of this guide, you’ll be well-equipped with the knowledge and tools necessary to make your sponsorship journey a success.

Effective sponsor front cover

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Whether you’re looking for a one off course or a fully bespoke learning programme, we can’t wait to discuss it with you. Just drop us a quick line and we’ll get back to you as soon as possible.